• JOB INFORMATION 

• JOB PURPOSE 

• MAIN RESPONSIBILITIES OF THE JOB 

1. Coordinate the development and implementation of BYD marketing strategy in Kenya, in line with the overall BYD strategic objectives to facilitate achievement of sales targets
2. Coordinate the marketing budget of BYD to ensure the allocation of sufficient funds for successful implementation of the marketing strategy, still monitoring and controlling the management of costs with a strong ROI (Return On Investment) mindset
3. Strategize and execute marketing campaigns with sales activities to create synergies between marketing and sales
4. Develop strongly and in a disruptive manner the implementation of the social media strategies for BYD (Instagram, Tiktok..), to create a huge online presence and customer engagement

• KNOWLEDGE, SKILLS AND EXPERIENCE

1. Bachelors’ Degree in a Business related field from a recognized institution.
2. Post Graduate Degree/Diploma in Marketing

1. 3-5 years working experience in Marketing from a reputable organization
2. Track-record in disruptive innovative digital marketing
3. Experience in developing and implementing business development strategy

• COMPETENCIES

1. Great communication skills, especially with social media
2. Excellent marketing knowledge, with successful experience in marketing campaigns and new brand establishment
3. Strategic business development and execution skills, with analytics and measuring return on investment (ROI)

Functional

1. Very creative and innovative thinking
2. Presentation skills
3. Project management
4. Negotiation Skills
5. Communication Skills

Behavioral 

1. Business Acumen – Knows how business works; knowledgeable in current and possible future policies, practices, trends, technology and information affecting the business; knows the competition; is aware of how strategies and tactics work in the market place
2. Strategic agility – Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can create competitive and breakthrough strategies and plans; can articulately paint credible pictures and visions of possibilities and likelihoods
3. Perspective – Looks toward the broadest possible view of an issue/challenge; has broad-ranging personal and business interests and pursuits; can easily pose future scenarios; can discuss multiple aspects and impacts of issues and project them into the future
4. Technical learning – Is good at learning new industry, company, product or technical knowledge
5. Quality decisions – Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of your solutions turn out to be correct and accurate when judged over time
6. Problem solving – Uses rigorous logic and methods to solve difficult problems with effective solutions; is excellent at honest feedback; looks beyond the obvious and doesn’t stop at the first answers; probes all fruitful sources for answers
7. Interpersonal skills – Is self-aware, and has ability to relate with people across all levels of seniority as appropriate, to ensure achievement of personal targets
8. Organisational positioning skills – Understanding of organisation structure both formal and informal, is sensitive to how people and organisations function; politics as a necessary part of organisational life and works to adjust to that reality.
9. Energy and drive – Has speed and agility; taking quick and timely action; seizes more opportunities than others, pursues everything with energy, drive and a need to finish; seldom gives up before finishing especially in the face of resistance or setbacks
10. Integrity and trust – Trusted individuals who can present the unvarnished truth in an appropriate and helpful manner, keeps confidence, admits mistakes, and does not misrepresent themselves for personal gain.