Management Team

Arvinder Reel

Managing Director

Arvinder Reel has extensive experience in the automotive industry spanning over 29 years. He has held various positions with increasing responsibilities in local and regional operations, including Zambia, Malawi and South Africa. He took up his current role as Managing Director becoming the first Kenyan to hold the title in 2017. Arvinder Reel sits on the board of directors for CFAO Mobility Kenya Limited (formerly Toyota Kenya Limited and DT Dobie Limited) and Loxea Limited. He is an innovative, dynamic & results-orientated professional with extensive experience and proven success in finance and auditing roles, he has successfully been able to direct and demonstrate extensive business, managerial & motivational skills to attain administrative effectiveness and achieve organizational goals.

Arvinder’s main drive is to be able to successfully lead and achieve world class standards through strategic thinking while respecting different views, personalities, races, cultures, religion and languages.

Joshua Anya

Deputy Managing Director

Erwan Conan

Chief Finance Officer

Erwan Conan is an accomplished Chief Financial Officer with over 30 years of extensive financial experience. Erwan’s tenure with CFAO began in 1999, during which he has held various CFO roles across multiple locations. Notably, in La Réunion, he facilitated significant acquisitions and reorganizations, and in Ivory Coast, he managed financial operations for FMCG production companies.

Erwan has been serving as the CFO of CFAO Mobility Kenya since 2021.

Josephine Bekoe

General Manager
Human Resources

Josephine Bekoe’s wealth of experience spans different sectors and continents. She has previously worked for major telecommunications, aviation, retail, and gaming companies in the United Kingdom.

Josephine joined the CFAO group in 2012 as Deputy Manager Human Resources. She worked across the FMCG and Equipment divisions before going on to become the Human Resources Manager of CFAO Motors Ghana.

In 2020, she joined the CFAO Headquarters team as Regional HR Manager for East and Southern Africa South Africa, AMS (Africa Mobility Solutions) Middle East and AMS South Africa, a position she successfully held till her appointment in 2023 as the General Manager of Human Resources in CFAO Mobility Kenya.

Daniel Maundu

General Manager
Toyota National Sales

Daniel Maundu has nearly 30 years of experience across various industries. He has held the titles of Export & Countertrade Manager at a major automotive company, Regional Manager in a leading airline, serving in countries such as Kenya, Tanzania, the Middle East, Uganda, Nigeria, and Ghana. Following this, he served as Managing Director for a prominent logistics and transport company.

In 2018, Daniel joined CFAO Mobility as the Branch Manager of Uhuru Highway and quickly advanced to taking on the role of General Manager for National Sales. In his current position, he oversees sales operations for the Toyota brand across Kenya, with a focus on driving market share growth, increasing revenue and ensuring customer satisfaction.

Daniel is known for his ability to build high-performing teams and achieve success, even in challenging economic conditions. He oversees several key departments, including Corporate/Fleet Sales, Government Sales, Dealer Sales, UN/NGO Sales, Government Lease, Fleet Management Services, and Sales & Stock Planning and Pricing.

Washington Kinya

General Manager
Corporate Planning And Communication

Washington Kinya has a wealth of experience in the FMCG and automotive sectors. In 2010, he joined the Toyota Tsusho Corporation Group, where he has played a significant role in sales and marketing within the automotive industry across Eastern Africa. His career has taken him to various East African countries, and he has held several key positions before being appointed General Manager of Corporate Planning and Communications.

In his current role, he is responsible for setting CFAO Mobility’s long, mid, and short-term goals, objectives, and strategies. He is dedicated to building and maintaining relationships with both internal and external stakeholders, ensuring that all communications align with the company’s strategic goals. Washington oversees the corporate planning, marketing, and customer relations departments, driving the company’s vision and mission forward.

Julien Pioger

General Manager
Equipment

Julien Pioger is an accomplished professional with over 20 years of experience in the automotive and equipment sectors across Africa. As the current General Manager of Equipment at CFAO Mobility Kenya, Julien excels in steering business growth and overseeing large-scale operations. His career includes significant roles at recognised Trucks and Equipment brands, showcasing his expertise in international business development, commercial vehicles, and construction equipment.

Julien’s notable achievements include successfully launching operations in fast growing markets like Equatorial Guinea and DRC. Julien combines academic prowess with practical experience, enabling him to approach his role today with substantial experience and skill.

Abderrahmane Mairi

Chief Operating Officer
Winpart And Autofast

With a distinguished career spanning over a decade in automotive sales and management, Abderrahmane has demonstrated exceptional expertise in operations, distribution, and team leadership. As the Chief Operating Officer of Winpart and Autofast at CFAO Mobility Kenya since October 2021, he has overseen the management of high-quality certified spare parts and a service centre for various car brands. Notably, he spearheaded the launch of the innovative Winpart brand in Nairobi whilst expanding a diverse network of dealers, wholesalers, and retailers.

Prior to this role, Abderrahmane held significant positions including National Spare Parts Sales Director at CAMI Cameroon, and led teams across multiple African countries. His career also includes a successful tenure as Truck Sales Director at a renowned automotive firm in Algeria. He brings a wealth of experience and strategic insight to the automotive industry.

Anderson Odero

General Manager
Network And Aftersales

Anderson Odero began his career in the FMCG industry, gaining 13 years of hands-on experience in distribution (route to market) and retail execution. During this time, he established a strong track record in managing and developing relationships with wholesalers, retailers, and third-party partners.

In 2017, he transitioned to the automotive industry, joining CFAO Mobility Kenya as the Network Manager. He held this position until 2020, after which he moved to the Uhuru Highway Branch to serve as the Branch Manager. In 2023, Anderson was appointed General Manager of Network and Aftersales, where he oversees CFAO Mobility’s extensive network of branches, dealers, and authorized service centers.

Maurice Gitari

General Manager
Multibrand Passenger Vehicles

Maurice Gitari holds 28-years experience in in Sales and Marketing, spanning diverse industries such as Pharmaceuticals, FMCG, Telecommunications, and Agricultural & Logistics products and services across East Africa.

During his five-year tenure at a leading global FMCG company, he worked in the East, Central, and West Africa Business Unit, gaining extensive experience in corporate, commercial planning, and general management for sub-Saharan Africa operations. Most recently, he served as CEO of a tech-logistics company specializing in last-mile delivery for blue-chip companies in Kenya.

Maurice oversees new vehicle sales for Mercedes-Benz, Volkswagen, and Suzuki brands.

Sarfraz Premji

General manager
Sinotruk & Hyundai(Truck & Bus)

Fadi Ghali

General Manager Multibrand and Equipment Aftersales

Fadi is a seasoned automotive industry professional with advanced expertise in Mechanical Engineering. Currently, Fadi serves as a Multibrand and Equipment Aftersales General Manager at CFAO Mobility Kenya, where he excels in budget management, team leadership, and enhancing service delivery and is recognised for strong problem-solving abilities, innovative thinking, and a strategic approach to achieving measurable results.

With over a decade of experience, Fadi has held significant roles in various notable automotive brands, which granted him with expertise in workshop management, financial oversight, and client relations, driving operational improvements and business growth. His comprehensive background includes training in project management and decision-making which has provided him with invaluable experience to excel in his position.