Michelin is a French tyre manufacturer based in Clermont-Ferrand in the Auvergne-Rhône-Alpes région of France. It is the second largest tyre manufacturer in the world after Bridgestone and larger than both Goodyear and Continental
BF Goodrich is an American tire company. Originally part of the industrial conglomerate Goodrich Corporation, it was acquired in 1990 the French tire maker Michelin. BF is also known for their performance and racing developments and achievements. Developed and markets its flagship All-Terrain T/A and Mud-Terrain T/A tires. Due to its unique tread design and known raised white letters on the tire sidewall, the tire consolidated a loyal customer base, especially among off-roading enthusiasts, its main application is light trucks and SUVs
Tigar also owned by Michelin is a Serbian tire manufacturing company based in Pirot, eastern Serbia. A Budget tyre developed to address a section of the market who are looking for quality and affordability.
In the spirit of customer first, we have collaborated with tire 2 and tire 3 brands in order to capture every client in each price and quality bracket. These are: Hankook and Sailun.
| Passenger | SUV/Pick Ups/4*4 | Type or customer | Quality | Price | |
| Tier 1 | Michelin | Michelin/BF Goodrich | Upper – Middle | Very High | High |
| Tier 2 | BF Goodrich | Hankook | Middle- Lower | Medium | Budget |
| Tier 3 | Tigar | Tigar | Middle- Lower | Medium | Budget |
