The CFAO Group contributes to growth and industrialisation in Africa while catering to the continent’s emerging middle class.

With a revenue of over €6.9 billion, access to 47 of the 54 countries on the continent, and 21,000 employees, CFAO is a key player in mobility, healthcare, consumer goods, infrastructure and energy.

The Group partners with leading international brands and covers the entire value chain – imports, production and distribution – in line with the best international standards, drawing on 170 years of hands-on knowledge and local expertise.

CFAO pursues a twofold strategy, focusing on manufacturing to promote local production, and distribution through its distribution network, Africa’s largest, to offer tailored, affordable products and services to people across the continent.

Integration spanning the entire value chain: our main challenges

CFAO pursues its strategy across the entire value chain, building on its established expertise in imports, wholesale and logistics for the automotive, healthcare and consumer goods industries. Further upstream, the Group’s manufacturing operations promote local production and help regions increase their self-sufficiency, as illustrated by our automotive assembly plants, pharmaceutical production in North Africa and the new multi-purpose factory concept in Côte d’Ivoire. Downstream, our distribution network is the largest in Africa and is able to bring a tailored, affordable array of products and services to market for a broader range of consumers.

CFAO is also expanding into B2C through its automotive distribution services in South Africa and its shopping centre developments in West Africa.

« Africa is a cornerstone of our strategy. The continent is experiencing unprecedented change and CFAO’s
21,000 employees work daily to support its growth. Africa is our history. Africa is our future. »

Richard Bielle, CFAO Chairman & CEO

Contribute to a faster sustainable economic growth than the rapid growth of the African population

Africa continues to step up its development and shape its future, with annual growth of 5% since the 2000s* and a population set to reach 2.4 billion people by 2050**. As an economic stakeholder, we support this growth. Through our pan-African presence and our understanding of the continent’s different markets, we invest in a number of formative projects: production sites, shopping centres, etc.

*World Bank Data
** UN forecast

Support industrialisation in Africa

African industry currently represents between 1% and 3% of global production. Industrialisation and local manufacturing are crucial to economic development on the continent, a movement in which CFAO plays an active part. The Group operates 18 production and assembly sites for the automotive, healthcare, plastics, beverage and cosmetics markets. The Heineken-partnered BRASCO brewery in Congo and the Yamaha assembly plant in Nigeria are both shining examples.